How did Promotional Products Begin?

Promo Products Wild West

How did Promotional Products begin?

The use of promotional products could almost be synonymous with branding.  We are surrounded by a whole range of products that advertise a brand in some way.

While this has probably always been around in some shape or form, there came a time when promotional products became an industry all on their own.

The first known example of promotional products being used purposely was in the US, using commemorative buttons. Produced to celebrate George Washington becoming the first President of the newly formed US in 1789, they are generally known as the first proper use of promotional merchandise.

However, it wasn’t until the 1880s that someone realised you could create a business out of promotional products. A newsagent from Ohio approached a shoe store owner and suggested he use his printing machine in between editions to print a message on to free shoe bags, advertising the shoe store.

While we may not have been the first company to produce promotional merchandise, we are definitely one of the most innovative and creative.

Get in contact with us now and let us advise you on how you can generate new leads and customers from a well targeted promotional product campaign.

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