As a cutting edge merchandising company we are constantly monitoring what is happening online in order to identify opportunities.
We identify trending topics and work out how our clients can benefit. In particular, we are looking for ideas that can translate across to the physical world.
We recently got excited when we found lot’s of online chatter about a time management practice called the Pomodoro Technique. It’s quite a simple idea whereby you can increase your efficiency and focus by working in short bursts while taking small breaks at regular intervals.
We thought this could be the basis for a promotional product that could be used by a business coach we work with. We pitched the idea to him and he loved it.
He has sent a branded Pomodoro (Italian for tomato) timer to a select group of customers and was able to generate huge amounts of goodwill (and sometimes guilt). New communication opportunities were established which eventually lead to increased revenues.
By using such a practical promotional product, so closely linked to a key service, the business coach was able to re-confirm his position in the market as a practical and trusted business advisor.
This case study is an excellent example of how the online world and the physical world can be used together.