Promotional Product Ideas

Running a business involves the constant challenge of generating more leads and customers so that your company can grow. If you’re anything like us, you’ll be constantly on the look out for new ideas on how you can achieve this.

That’s why we developed this section of the website. We hope you can use it as a resource whenever you’re designing your next promotional product campaign.

Our goal in this section is to outline solid and real examples of promotional product campaigns that have been successful.

We hope you’ll be able to use the examples to implement similar successful promotional ideas for your own company.

In presenting these promotional ideas we try and outline:

  1. The When –  That is, when you should give away the promotional product. This decision will often effect the psychological impact the product has on the receiver.
  2. The What – That is, exactly what product you should give away. In an ideal world the gift will relate to and communicate the Unique Value Proposition of your business. If you can’t achieve this, then relate it to a relevant business message you’d like to communicate.
  3. The Why – That is, why the promotional idea worked.

The Psychology of a Promotional Product Campaign

Many successful promotional product campaigns use either Guilt or Goodwill to motivate their potential customers into taking action. Some use a mixture of both.

It’s a great idea to think about the psychology behind a particular campaign as it will often give you great insight into why a particular promotional idea works – or not.

When you find something that works you’ll be able to use it as a template. By repeating the campaign over and over, with small  variations each time, you’ll have a low maintenance, reliable formulae, that will allow you to continually generate leads and customers.

Relevant Posts from Our Blog:

An Idea For Promotional Product Success

You have identified your perfect promotional product strategy. Now it's time to get moving. However, your office is full of a bunch of negative nellies, grudge collectors and morale mushers. You now realise that your company culture eats the strategic plan for lunch. It's time for a change. The Solution - everyone in your office has to wear a rubber wrist [....]

Summer Promotion Idea – Bean Bag Toss Cooler Game

This bean bag toss cooler game is a new and unique idea for your Summer promotion. This item is 2-1 promo product which can bring something new in ordinary leisure with your clients and staff. As it is not only an esky which will keep your drinks cool, but also a fun game. Bean bag toss also [....]

Promotional Merchandise – Hidden Gems & Secrets

These 10 tips are the hidden gems, secrets, and guideposts that I’ve uncovered in the 15 plus years I’ve been supplying new, unique and fresh Promotional Merchandise. Follow these best practices to ensure your trade show stand is a hub of meaningful activity:  Invent a great product demo to do in your booth, to pull [....]

End Of Financial Year Special – Mens & Ladies SABB Polo

SPORTE LEISURE and IMAGE WORX and teamed up for the month of June to offer this wonderful "End of Financial Year" special. Mens & Ladies  SABB Polo - $15.95 each plus GST (moq 24 units) including your logo embroided x 1 position. Normal RRP $40.00 each [....]

Physical Marketing Meets Digital Marketing

These days every company, whether big or small, should be involved in online advertising. This will typically involve producing a visual advert. Statistics show that an image will be far more effective if you use people in your advertising. The average punter loves eye contact, even if it’s on a screen. We also like to [....]

A Business Coach With A Practical Promo Product

As a cutting edge merchandising company we are constantly monitoring what is happening online in order to identify opportunities. We identify trending topics and work out how our clients can benefit. In particular, we are looking for ideas that can translate across to the physical world. We recently got excited when we found lot’s of [....]

The Local Footy Club Sponsorship

Sponsoring the local footy club can be a win-win for both parties. It works especially well if you’re a local business with potential customers that live in the area. However, it also works for companies whose target audience is outside of the local area. You’ll generate huge amounts of goodwill through sponsorship. This goodwill in turn [....]

A Charity Company That Understands Guilt

Some time ago I received a letter from a charity organisation. When I opened the envelope I discovered a pen inside. I was very happy with the pen. In my house a pen is a rare commodity and anything that helps to solve the shortage is very welcome. At the time, I hadn’t donated to [....]