An iconic brand came to us looking for ideas to help drive product sales into specific retailers. Supplying promotional products and ideas to alcohol companies can be challenging as they generally have “done everything”. After researching their promotional products history, our team designed a range of promotional caps with innovative branding techniques.
We wanted to create a fresh feel in an otherwise traditional format, so instead of normal embroidery or screen print, we used plastisol transfer, metal badging, cloth badging and 3D embroidery. The outcome was a fresh take on a traditional idea, which was enormously successful with our client and their customers.
New branding techniques and innovation = creating new ideas.